This doesn’t mean supply basic information and a couple photos. It means make the website easy to navigate for your customers to find what they need and provide all the information in a visibly pleasing way. Make sure the information is structurally organized and well written. Make the menu system 6-7 main items at most but utilize drop down menus when the need arises.
Every website needs a personality that can be conveyed through a great color scheme, professional photography or stock images, and simple illustrations and graphics. Space the layout for the eyes to flow from one item to the next without clutter.
Think outside the box and don’t make a cookie cutter website. Your website should be different and memorable so your visitors stay longer, learn more, and visit often. This can be done in a variety of ways and is dependent on the type of business you have and type of clients you serve.
No matter who you choose to design your website, make sure they sit down, listen, understand, and offer creative solutions to fulfill your needs. If you are looking for a website designer in the Joplin, MO or NW Arkansas area we would love to learn about your business and suggest some creative options. Give us a call or sent us a note on Facebook to learn how we can help drive more business your way with an awesome website.]]>
If you are reading this post there is a good chance you manage a Facebook page. Further, we can probably assume you are finding it very difficult to understand why your posts are not getting more interaction and why you are slow to pick up new “likes” to your page. Just like Google has a secret method (algorithm) to just exactly how your page ranks in search results, Facebook has recently implemented what has been coined EdgeRank. To make a long algorithm short, basically it is how your page ranks in your fans’ news feeds. The more interesting the post, or the more interaction your fans have with your post, the more likely it will rank higher in their news feeds and seen by friends of your fans.
Did you know that the majority of your fans probably never even see your post simply because no one has liked or commented on it. Facebook is a very tricky beast for business page admins because you have to find a way for your posts to constantly reach your fan base. That is why you have a page in the first place, am I right? So, how can you master the art of EdgeRank you ask? We have outlined 5 tips below that you will see an instant benefit from.
Facebook sees this as much more worthy content than just words alone. Fans are much more likely to take notice of your post if there is something to visually stimulate them.
This can be done in various ways but the main goal is to keep it short. You could post a photo of the beach in the middle of winter and simply ask them if they wish they were laying on this right now. Or, post a photo of a product you offer and ask them what they would do with it if they had one. It is easier to get people to press like than to get a comment,but comments do hold a slight advantage in EdgeRank.
Post a funny photo and ask people to add captions. People enjoy telling a story and adding captions is their way of engaging that story.
Although this does not play directly into EdgeRank algorithm, it is a basic rule of marketing to keep your brand and name recognition in front of your audience. By having a logo, website, or company name on your content opens up potential new fans if your current fans share your posts or your posts show on their feed to their friends.
Just like that Youtube video you watched 10 times that went viral, your Facebook pages can go viral as well. We recently added 400 new fans to a client’s page from a single post. We were able to make the post so interesting to their fans that 1000 of their 3000 fans commented or liked which in turn opened up that post to 25,000 views of their friends. When more people interact with your post, the more likely it is that their friends will see that interaction and get involved in the process.
Are you having a tough time building your business page? We manage dozens of Facebook pages for clients and know what does and doesn’t work. Perhaps we can help you and would appreciate talking with you about it. Contact us today if you are ready to get creative with us.]]>